The benefits NOW Coaching™ clients enjoy!

Statistics show that the number one reason why people hire a coach is for accountability. Theoretically, one would assume that if a person decides to go into business, they would already consider themselves accountable, but – in practice – it turns out, that is absolutely not the case. It is a strange yet true phenomenon that we can easily break the promises that involve ourselves only. That being said, a promise that surrounds more than one person requires some serious thinking before one can break it. Think of your NOWCoaching™ advisor in this way that he is accountable for your actions. Making you accountable – to your own goals and objective -- will help you to focus on strategies related to growing your business. Greater accountability is about helping entrepreneurs clarify the future they want to create. Then developing a plan and path to make those goals a reality. But, it’s easy for entrepreneurs to get distracted and feel overwhelmed. Having someone to hold you accountable to follow your path is absolutely beneficial. Without someone to help you focus, we get pulled in too many different directions. But with a coach, we define specific goals, develops action steps for achieving them, and you become accountable on a regular basis for completing those steps. You’ll become more focused and have a much better chance of succeeding. As you run a growing organization, everything gets complex; you get busy and sometimes push off things you know intellectually and logically are important. This is where we come into play. You can discuss the vital things you need to accomplish and NOWCoaching™ will hold you accountable. That alone will make you more effective. Many business owners are blindsided by challenges and obstacles which affect their self-confidence and self-esteem. Our unique program helps entrepreneurs simplify their time, energy and focus so they can multiply results quicker. Coaching is a lot about helping the entrepreneur truly and clearly understand what works and what doesn’t work and then come up with a customized strategy and action plan to help them focus more on the things in their business and life that matter most to them.

Did you learn Goal-Setting 101 in College? Probably not. Choosing the right goals is an art, and your NOWCoaching™ advisor will take the necessary time to help you clarify your personal values and help you create solid ground on which to develop your goals. Your NOWCoaching™ advisor will also have tools and techniques to share with you that will enable you to accomplish those goals in less time that it would have taken you on your own. Ironically, many NOWCoaching™ clients didn’t even have goals when they first came onboard. They just wanted to make more money. When asked how much more, they couldn’t really say, or they had a number in mind that wasn’t realistic for where they were in their business. Even those who did have a specific goal did not have a way of measuring the result (which is not always just more income). The other problem was that they may have had a goal but didn’t know how to break it down into bite-size pieces. And that’s in addition to the ideal that your goals should be consistent with your values. All of these issues can be addressed and remedied through NOWCoaching™.

A perfect plan is worthless without the presence and discipline to execute it. Because many of the requirements of being a successful entrepreneur require patience and persistence there are many distractions. Learning how to keep on track and execute your plan is perhaps one of the most hidden yet critical steps of all!

Sometimes you can’t see the forest for the trees. We all have our blind spots, and it helps to have someone who can see and portray the big picture of our business as well as identify what steps we are missing. We all tend to get caught up in the day-to-day details of our business activities and can often develop tunnel vision. This can cause us to miss opportunities that someone with the big picture can catch for us. It’s often said that a consultant/mentor/coach is simply someone who can see what we can’t or are unwilling to see.

The biggest risk to your success is not necessarily the state of the economy, the market, the government, or your competition. But rather the biggest risk to your entrepreneurial success is your thinking and your behavioral patterns. A coach can identify what areas in your thought and behavior are preventing or slowing your business growth, and help you improve those personal issues so they no longer affect your business adversely, and instead increase your business growth. NOWCoaching™ advisors help you grow both professionally and personally. Statistics show that people’s lives are dramatically improved through coaching. Here are four benefits identified by clients from a recent survey: 80% of clients improved their self-confidence; 73% of clients improved their relationships; 72% of clients improved their communication skills; and 67% of clients improved their work-life balance. These statistics are evidence that coaching truly works to improve our personal lives. Drilling down even further, a coach can create a safe environment for you to see yourself more clearly, limiting beliefs and resistances, and dare to meet the challenges you will inevitably face as a business owner. It’s just too hard to do this alone, and having someone who understands your situation, has an objective perspective, and treats you with respect while challenging you to become your very best, is going to clear the obstacles in the way of your personal growth and development. Many of us have entire areas of potential that we’ve never explored or pursued. A good coach can recognize those areas and help you address them and expand them.

Working with a NOWCoaching™ will help you have more time to work on growing your business. Time is one of our greatest resources in business and in life. When you have more time, you are freed up to work “on your business” rather than “in your business.” NOWCoaching™ will attempt to help you simplify your time and can help you identify and focus on the small number of activities that will actually grow your business. Having time to think, to plan and to set goals is something every entrepreneur wants but few have the time to do. When you have the time to work on your business you get clarity on your bigger goals. This clarity helps you identify your biggest revenue making opportunities and seek out collaborations and opportunities that will multiply growth quicker. Working with NOWCoaching™ can help you continually transform complexity and complication into simple, enjoyable growth. NOWCoaching™ advisors will be able to help you plan your business activities that will be most productive and profitable and steer you away from activities that waste your valuable time. As a business owner, your time is your most precious asset. However, many solopreneurs waste time doing things that don’t help the business simply because they either are procrastinating about doing the hard stuff or they are going down rabbit holes. Your money is another precious commodity, especially when you are just starting out. It’s the job of a coach to help clients not only to make money, but also save money. There are several areas where a coach can do that. One area is all the money people spend on courses and programs that they think will help them make money with their business. Another area that a coach can save you money is in helping you shorten the learning curve. By hiring NOWCoaching™ you can eliminate countless mistakes because in many cases we have already come across your challenge and know how to solve it. You can also avoid reinventing the wheel by letting them guide your business decisions with proven methods that work and thus shorten your marketing learning curve.

It’s very easy for entrepreneurs to feel discombobulated, on both a mental and physical perspective. It’s easy to feel overwhelmed, stuck and trapped. This leads to distraction, procrastination and a lack of energy and motivation. And then there’s the syndrome of the “bright shiny object,” where you are awed by all the possibilities of the next new course, program, software, etc. that could really help your business grow. This syndrome can also make it hard to focus on what you already have in the works. That’s why having a coach to keep you focused is one of the most important reasons to hire one. It will pay off. Coaching helps entrepreneurs get and stay focused. Simple as that. Working with NOWCoaching™ will help you discover the critical activities that actually grow your business. There is only a certain amount of activities every entrepreneur does that impacts their business. The key to simple growth is to identify the three or four activities you do that will create the biggest impact. The right coach can help you identify what you love to do, are great at and brings in the most money. The coach will then work with you to eliminate other activities that don’t meet those criteria. Whether this includes delegation, outsourcing or finding experts to help you. Focused on their goals, focused time, more productivity and clear action steps. If you want a proven system for working less, making more money and enjoying a more balanced life than a NOWCoaching™ can help. We will help you set goals that are important to you and will help you stay on track and focused to achieve them so you can enjoy the kind of life and business you want.

NOWCoaching™ helps entrepreneurs achieve greater time freedom. Many entrepreneurs feel like they don’t have enough time to achieve everything they want to do. A good coach will help you understand where your time is going so you can transform how you spend your time in the future. NOWCoaching™ will help you spend more time on activities that actually grow your business and less time on unproductive, exhausting activities. The benefit of working with a business coach is simple. You will have more time to grow your business, and create more work-life balance so that you have more time to spend in your personal life.

Self-confidence is all about identifying the things you really want to achieve, achieving them and then celebrating the accomplishments you’ve made. As such, confidence is an essential capability for every entrepreneur but it’s easy to lose confidence when things don’t go as planned (which is often the case). The only constant in life and business is change. Maintaining confidence therefore, when there’s so much dislocation is a huge challenge for all of us. Alternatively, when confidence and self-esteem are high, we are confident about next level growth. NOWCoaching™ provides ongoing guidance and support focused on securing and protecting confidence. We will help you create a mindset differently so that you have the proper platform to think positively and gain the self-confidence we all need and cherish.

A coach can help you get from point A to point B faster than you could on your own, by helping you brand yourself in a way that helps you differentiate yourself from the crowd and therefore advance your business at a quicker pace. According to a recent study, 60% of respondents from organizations with strong coaching cultures reported their revenue to be above average, compared to their peer group. That can happen for individual business owners too. You want to be selling something that everyone is buying but you also want to gain a share of that market by standing out. A coach can see your business strengths and advantages sometimes, because of their unique 30,00 foot perspective, even better than you can, and help you market yourself in a way that makes those differences more apparent to your market. With NOWCoaching’s ™ objective viewpoint, they can ensure that you are highlighting your business to your best advantage.

Entrepreneurship can be a lonely experience at times, especially if you’re working on your own. You can feel especially isolated if you’ve come from corporate background working within a team. Working with a coach can provide the support and sounding board you may need. Another challenge for entrepreneurs who feel isolated is that their family and friends may be removed from the entrepreneurial life so they may not understand and empathize. NOWCoaching is uniquely geared toward providing new perspectives and an objective view that you may not be able to see on your own. Having a coach to talk though strategies to overcome your challenges and obstacles can literally be life changing.

Coaching is a proven process used to take a business from where they are now to where the business owner wants it to ultimately be in a year, five years or even a decade out. Like every other professional service, coaching must improve the financial bottom line. It must be a profit center, not a cost. More specifically, NOWCoaching™ will help you focus on results so they can achieve higher levels of revenue and growth much faster. This clarity helps you increase business revenue and profits quicker. For starters, a good coach can take the emotion out of decision making and help you identify your most profitable clients and maximize your unique skills to create greater profits. NOWCoaching™ can open up your eyes to new opportunities, whether its building a team, creating collaborations or leveraging people, platforms or technology to maximize your reach. If you want to jump to the next level of growth your time should be focused on quality not quality. NOWCoaching, simply put, helps clients leverage their ability to make money, i.e., starting a business, improving profitability, adding more value to their customers, proper pricing, productivity, and others.

It’s very appealing to spend your whole day doing all the business activities you like and need to do. And if you get into a routine, it can be extremely hard to step outside your comfort zone to go places, meet new people and/or try new things. As an entrepreneur, you have all those creative ideas flowing constantly, but don’t always have the motivation or courage to try them out. This is one of best things about having a coach supporting you; we will give you a gentle push to explore yourself and your ideas more, while giving you that tough love not to quit. Which brings us to yet another critical benefit for hiring a coach.

Entrepreneurs want their day to be as simple, satisfying and productive as possible. The small business owners NOWCoaching mentors are highly ambitious. But they want to grow their business by doing more of what they love to do, not by doing more stuff. Business growth is about expanding strengths, not focusing on improving weaknesses. Business coaching for entrepreneurs is a lot about getting people to simply fall in love with the things they love to do and eliminating everything else. Then find the clients who would love help with the things you do really well. When you can identify your biggest capabilities, it helps you establish your position in the marketplace. Most importantly, this insight can reinforce your biggest purpose in life.

So, you have got a fabulous idea, but the problem is you don’t know how to make it work. It’s not just about having a winner-of-an-idea, it’s about how put it into practice. Getting excited about the idea is not going to work. This is where you can make use of your mentor’s services. NOWCoaching™ will make use of their hands-on experience, practicality and bring about accurate results.

A business coach can help you create the ideal future you want to achieve with proven goal setting techniques. So many entrepreneurs have goals but they’re generic and they’re not emotionally invested in achieving them. Having a structured goal setting process will help you clarify your thinking. It will help set your long-term vision and help you create specific measurable goals. Business coaching helps growth focused entrepreneurs have time away from their business. Time to think and plan their ideal future, and set out the path and plan to achieve their greatest goals. This creates more energy, motivation and creates a path and plan to create focused time on growing what’s most important to you.

Sometimes, when you are too close to something, you can develop blind spots. A good business coach will have an objective point of view, and the ability to quickly identify problem areas that maybe you could not see. They may also be able to offer solutions or strategies you might not have considered, or push you out of your comfort zone so you can take your business to the next level.

Confidence in business is invaluable. Being supported by a great coach and giving yourself the space to work out challenges enhances your confidence when going into major situations, dealing with crises, or handling conflict. A professional keeps you sharp and playing your best game. As a founder your time is incredibly valuable. A coach can help you make the best of it.

Especially for introverted entrepreneurs, it's easy to become enmeshed in my own business world. A coach can help give you the push to step outside of your comfort zone, meet new people and try new things in your business. Even extroverted entrepreneurs can get caught in ruts -- a business coach will push you out of them. The only way to turn coal into a diamond is to apply adequate pressure. Accordingly, getting entrepreneurs to go outside of their established comfort zones requires trained coaching.

There is a famous saying that, “A man is known by the company he keeps”. What does that really mean? It simply means that you won’t learn professional ways until you are surrounded by professionals with great zeal and enthusiasm towards your goals. A professional coach has been there. They have already experienced failures, successes, emotional imbalances, and who knows what else. Surrounding yourself with a mentor who is able to understand is perfect for your personal growth. You might be able to know your own potential just by working with the right person. Keep in mind that entrepreneurship is not about working single-handedly. You should not be ashamed of getting help. We all have. You need to work smart and not too hard in order to achieve your goals.

You are not a robot who can handle many tasks simultaneously. You need time to spend with nature, your family, your relatives. On the other hand, you cannot keep an eye on all ups and downs related to your business. Hence, this is where the need for a coach arises. You will also agree with me when I say that your business will get complex with time and you will need a lot of time to manage it single-handedly. So, why not share the burden with an experienced person? Sounds like a good idea right? Well, it is. In short, if you need to save some time, the best way to do so is to go with selecting an ideal mentor for your business.

You'll get personal attention from someone who knows your business inside and out. The one aspect that a coach brings, that group sessions, is a keen awareness of your entire business and way of being. There are few times when someone is going to focus just on you for an entire hour, probing you about something that happened last quarter, an employee issue you had three weeks ago or your style of leadership. Transcend books, articles and group think. Personalize your experiences and the advice your receive and your results will be “on point” and significant.

Every great team has a coach. Think of the best NFL and NBA teams, which all have coaches. A coach is someone who's not afraid to confront you and tell you when you're doing something incorrectly. They have a proven method to success and can help you take your business to the next level. If you don’t have one, you’re at a distinct disadvantage.

Coaches have one goal: to make your ideas into a reality. Although you may have many brilliant ideas for your company, sometimes it's hard to know where to start and what to tackle first. NOWCoaching™ will evaluate your plans, assess if they are realistic or will be successful and set out a way that you can implement them efficiently.

When you run your own company, it's often hard to talk to people about your true concerns. Life partners, employees, peers and friends don't get it for different reasons. At the same time, there's a lot of noise in your head and around you. It’s very hard to be present and see “what is.” A coach at NOWCoaching can provide that confidential, quiet space to focus, be a soundboard and problem-solve the priorities and challenges you face.

Donald Rumsfeld wisely summed it up when he said, “There are things we don’t know we don’t know.” A coach provides another set of eyes that can very often draw on experiences with other clients in order to reveal and mitigate blind spots in your business. Passionately proceeding down an unknown path is only advised when hope is your only strategy. A time-tested coach like NOWCoaching™ offers you insights into the “known, knows.”

A business coach asks great questions that challenge you to think critically about your business. When you have a coach from a different industry, they bring a new perspective and ask higher level questions. This is especially helpful after you have been working on your startup for a couple of years and get caught up in the daily grind. Many think that a subject matter expert is the answer. At NOWCoaching™ we vehemently disagree. For us its all about the methodology and approach vs. subject matter knowledge. Sure, if you have an IT technical issue or an HR legal issue, hire a subject matter expert. But if you want to solve the many lurking business and humanistic challenges of the day, learn what NOWCoaching brings to the table.

Feel like you’re constantly stressing about a million different problems? NOWCoaching is great at helping you triage these issues and decide which challenges are worth fighting today and which ones are not worth worrying about until later. One of the huge issues with entrepreneurs is feeling “overwhelmed.” That’s the symptom of not having your “to do list” prioritized, daily, weekly, monthly, annually. Learn how to prioritize like a pro!

Many entrepreneurs start small and tend to think big. An entrepreneurial coach, like those at NOWCoaching™ have been there and done that. Success allows us to have the necessary confidence to help entrepreneurs grow and get to levels they had never even contemplated in their dreams.

Successful business owners and organizations are not islands. Quite to the contrary. Creating dynamic and never before thought of strategic relationships leverage your networks to generate amazing results. In just about every case, you are a bi-product of the quality and power of your strategic relationships, albeit with peers, vendors, professionals, etc. Find out how NOWCoaching™ can teach you how to maximize your existing network and strategic partner opportunities.

Simply put, many times “less is more.” It’s not about mapping out the next decade, but rather synthesizing down all the options and things-to-do, and prioritizing what your top 3 to 4 key decision this year are going to be. Do you know definitively? If not, NOWCoaching™ is hyper-focused on just that mission.

Scuba divers are famous for saying, “plan the dive, and dive the plan.” As such, one of the key mistakes that entrepreneurs make is running companies strictly from their gut. While they may in fact have good gut instincts, nothing beats a comprehensive 12-month plan to use as your roadmap toward success. Especially when life and competition and employees and growth get in the way, as they absolutely will -- you need to refer back to your plan for clear guidance and direction.

Business coaching typically includes exercises around personality and leadership style, and empowers you to better understand yourself. Along the way though, you’ll be introduced to many different personality types and leadership characteristics, so business coaching is a great way to better hone how to work with diverse types of people, too. More specifically, what’s unique about NOWCoaching is our humanistic approach to business and growth. This will impact not only your employee interactions, team building, but sales efforts too. Learn how NOWCoaching is so unique within the business coach community.

As an entrepreneur, there’s a strong temptation at the beginning to do everything yourself. A business coach can help you target your weaknesses and help you make sure the hires you make are the right solution to compensate. Then, they’ll encourage you to focus on your strengths so that your business operates efficiently. A business coach is a huge asset in building a great business team.

For some, especially smaller firms, the notion of addressing corporate culture seems either nonsensical or premature. Nothing could be further from the truth. You build your organizations corporate culture from day-one, from the ground up. It’s a part of your organizational DNA. It’s what drives every aspect of your business: sales, marketing, employee retention, recruitment, decision-making, etc. Learn from a successful coach, who’s been there and done that already (many times if they are a serial entrepreneur like Steve Meizlish of NOWCoaching™).

Often more important than money, employees want to feel progress towards a goal and growth within an organization. By making coaching available to all of our employees, we sent the message that we want to empower them to grow their leadership skills, and that there is no ceiling within the organization. Employee retention has made the coaching well worth the price tag. Consider offering limited coaching to key individuals and executives within your organization. It’s a fantastic R.O.I. opportunity.

It is extremely difficult to plan out a budget when your head is wrapped around your business plan, marketing plan, potential growth, and so much more. A coach is experienced in working with companies large and small to help them plan their finances in a smart and beneficial manner. They have seen the good and the bad and can help to make the best financial decisions for your company. Additionally, they know when it recommend building out the capabilities internally and when it outsource to proven professionals in their respective fields.

The more you are involved with successful people, the more you will succeed. Aside from the other great benefits outline herein, networking opportunities skyrocket when your coach is out being an advocate for you. They know you and how you react in many situations. They know your products and services intimately. They are your cheerleaders of sorts. You will be top of mind in many cases when your coach is out meeting new people.

Simply, a good business coach will help you make more money. Every good coach, whether it be sports or business, has a process. Phil Jackson ran the Triangle Offense and won six NBA championships with Michael Jordan. Vince Lombardi won five Super Bowls creating what he called an Execution Strategy, combining spiritual and military discipline. Find your coach. Find your strategy. Then cash in. NOWCoaching™ has its own unique philosophy and offering. Learn more about it today!

Relative Value is not just a traditional financial R.O.I. analysis, but rather a function of the amount of assuaging your emotional angst. CoachingNOW™ is hyper focused on doing just that. For us it’s not just about making more money, but providing a roadmap for more personal happiness too!

The biggest "pro" is confidence. I attribute this to experience. Leverage your coaches’ failures and successes. We will help you efficiently achieve your goals, but also making sure you’re prepared for any situation that comes your way. While it’s always instructive to learn “the hard way on your own,” there are significant costs to constantly pursuing such a strategy.

One great thing about having a coach is that he or she knows more about you than your business and will likely have no biases without your industry or company. This provides a great forum for unbiased advice based on your concerns as a leader. Good business coaches can lead founders to "aha!" moments and uncover solutions that people close to the business and its leaders may often overlook.

“Nobody is smarter than all of us”. This statement reflects the benefits of working as a team rather than working solo. To be more precise, the cooperative power of many is far greater than that of a single power. Thus, a need for a professional coach is always required who doesn’t let you go astray and help making the best out of you and your ideas. There is a famous quote from a TV series that that delivers the same message i.e., “When winter arrives, the lone wolf dies, but the pack survives”. Think of yourself as a lone wolf who won’t survive for a long time if there is no additional support around. Now, it is understandable that you can find many brainstorming ideas online without spending a penny. However, a professional coach can provide you with is their unfocused and dedicated attention to you. Not only that, but he will bring the best out of you by providing you with a kind of support and a vigorous push that you need to run a successful business. Hence, it is one of the reasons why you must hire a professional mentor for your business.

You will never find anybody working solely for you and your ideas until and unless you hire an entrepreneurial coach. The coach will try their best to bring in innovative ideas about your business or any ideas that you might be interested in. You will be able to ask powerful questions from your coach and he/she will try his best to give answers in the best possible way. It is their job to keep you calm, relaxed and satisfied during intense situations. That being said, a professional mentor is not going to judge you no matter how crazy your ideas seem to be. He is there to evaluate each and everything you say and convince you of the idea that suits your startup in an ideal manner. Your coach will guide you and push you towards your ultimate goal and won’t let you ever give up. They will see that you stay focused on your goals and never get distracted; even if you do they will be there to pull you back to the track.

Your entrepreneur coach will stick with you through thick and thin and will continue offering their support even in the worst of circumstances. They will always be there to challenge you and keep you motivated in order for you to achieve your goals. Indeed, he has been involved in growing different businesses and hence has the experience, temperament and patience even when in unfavorable circumstances. So, in this way, you can take them as a role model. His experience and perseverance might be able to bring growth to your business in a short span of time. Practicality is very different from living in fantasies and daydreaming. You will need some serious consultation if you want your dreams to come true. A professional mentor may an answer to your call.

Technology is getting more advance as each day passes by. A good way to make the most out of different technological tools is to hire someone who has the idea about using such tools in a perfect manner. There are, in fact, many technological tools available for small startups and mid-sized businesses in the market. Unfortunately, many people cannot get full advantage of these resources just because they don’t have enough time to do everything single handedly. You should go for a professional coach instead, who has a good idea about implementing the technological resources on your business. You are busy; you don’t have enough time to learn a new skill or strategy, why not take advantage of years of experience of your business coach?

Many people argue with me that bigger companies are outsourcing their competitors and they don’t hire any business coaches for this purpose. A professional coach can enhance the morale of a company really quick. He knows exactly what a company needs to win and what strategies are successful in this regard. Additionally, the low morale caused by excessive failures can be increased sufficiently if the company starts re-growing at a faster pace. So, in case you have got a settled business and it’s not getting the due success it deserves, you seriously need to think about going for a coach.

One benefit is how we can show you a way to avoid excessive failures. Failures are in fact, a part of life. Ups and downs are meant to happen in businesses especially the small startups. However, the dilemma is, people don’t learn from their failures. They are repeating the same mistakes over and over again. Your coach will keep a hawk’s eye and will ensure that you don’t cross the same path again and again. This is where a mentor can hold your finger and show you a way out of these failures. He will try his level best to stabilize your business in a short period of time. If you are worried about your business not getting the spotlight, then maybe it’s time to hire a professional coach and see what he has to offer to you.

A coach is a clear communicator and can train clients on how to come across better, relate more effectively with others, listen more mindfully, and influence, motivate and support more people. There are hundreds of communications and listening skills that clients can get from a coach, often just learning by imitation. When you know how to effectively communicate with potential clients, you become more attractive to them and they will be much more willing to buy your product or service, because they feel a connection and resonance with you. And remember, people buy from people they “know, like, and trust.”

There will be times when things don’t go as planned and you may feel discouraged, disheartened, or even downright depressed. Your confidence level may hit new lows and your energy may be obliterated. That’s when it’s great to have a coach who can remind you of your strengths, your accomplishments, and your vision. A coach is there to support you, just like a personal cheerleader. You see this happening in sports all the time. The athlete is going for the prize and there’s someone shouting words of encouragement. The coach gives the person the added confidence needed to complete the task, whatever it may be. Your coach can also give you encouragement when you just want to throw in the towel. Building a business takes time and our society has been trained to want it now. Patience is key when building a business, and a coach can remind you and encourage you when you most need it. Sometimes it’s support you need. You think you have a great idea but aren’t sure whether to put the time and effort into implementing it. That’s when it’s nice to have someone to bounce ideas off of. A coach can help you determine if it’s consistent with your overall plan for success and support you on it if it is. In summary, there are many reasons why entrepreneurs can improve their bottom line by hiring a coach.